Sales Consultancy
I help B2B sales teams define what good looks like, build a repeatable sales process, and close the right deals consistently.
The Problem
The symptoms are familiar. The cause is almost always the same.
High-performing sales teams don't just work harder. They operate to a higher standard.
What I Do
So revenue becomes predictable and scalable. I help teams:
Services
Every engagement is tailored to where your team is today and where it needs to go.
Sales Diagnostic
I evaluate your sales process, pipeline, qualification, forecasting, and team execution — and deliver a clear roadmap for improvement. You'll know exactly what's broken and what to fix first.
Sales Process & Methodology Build
I help you define your ICP, qualification criteria, deal stages, exit criteria, forecasting process, and sales playbook — built for your business, not a generic template.
Sales Training & Management Coaching
I train reps and managers on discovery, qualification, deal strategy, pipeline management, and forecasting — turning concepts into real, repeatable behavior.
Ongoing Advisory
I work alongside your leadership team over time to improve execution, coaching, hiring, and revenue operations — a consistent partner as your team scales.
The Approach
They are built on standards.
Most sales teams have talented people. What they're missing is a shared definition of what good looks like — a clear standard that everyone operates to, from the first discovery call to the final close.
Without that standard, performance becomes unpredictable. Some reps hit quota. Others don't. Managers coach differently. Forecasts drift. Deals stall in the middle of the pipeline.
I believe that when a team knows what good looks like — in qualification, in pipeline management, in deal strategy, in coaching — performance becomes predictable. Forecasts become reliable. Revenue becomes scalable.
When a team knows what good looks like, performance becomes predictable. That's the standard.
About
Minh Le
Founder, LeStandard
LeStandard was founded by Minh Le after a decade in high-growth B2B SaaS sales, most notably during her six years at ServiceTitan, where she helped build and scale one of the company's most important revenue streams ahead of its December 2024 IPO.
Minh was the first sales hire brought on to launch ServiceTitan's first add-on product. What began as a single add-on evolved into a full suite of six Pro Products that generated over $80M in ARR by the time she left the company. The expansion revenue driven by the add-on team became a major contributor to the company's growth leading up to one of the most successful tech IPOs of 2024.
During her time there, Minh progressed from SDR to closing rep to sales manager, exceeding quota in every role along the way. Beyond individual performance, she became known for building structure and improving how teams operated. She shortened new-hire ramp time from six weeks to four weeks, built automated lead routing to significantly improve speed-to-lead, developed and promoted reps into senior and management roles, and became a trusted partner to Enablement, Product, and Sales leadership to improve execution across teams.
Over time, she noticed that most sales teams didn't struggle because of effort or talent. They struggled because there was no clear definition of what a good opportunity looked like, no consistent sales process, and no operating standards for pipeline, forecasting, and deal execution.
That realization led to the creation of LeStandard.
LeStandard is built on a simple idea: high-performing sales teams operate differently. They qualify deals more carefully, manage pipeline more cleanly, coach deals more strategically, and forecast more accurately. In short, they operate to a higher standard.
Today, Minh works with founders, sales leaders, and B2B sales teams to help them define what good looks like, build structured and repeatable sales processes, and create more predictable revenue.
If your team is working hard but results are inconsistent, let's talk about what's getting in the way.
Work With Me